According to this photoshoot for French clothing label Marithe + Francois Girbaud, Fall 2010 is all about covering up the face. While we've seen some pretty fantastic headpieces on Trend Hunter, this design team takes it to another level.
Masks, headscarves and veils were all part of the Marithe + Francois Girbaud AW10 collection, and no model was spared. Even the men in this photoshoot, which was styled by Al Giga and photographed by Errikos Andreou, donned a sheer, draping veil or two. Click through the gallery to see more styles from the Marithe + Francois Girbaud AW10 collection.
Why This Trend Is Growing
- Face Covering Fashion
- Opportunity for fashion brands to incorporate face coverings into their collections and cater to a growing market demand for stylish and functional masks.
- Gender-inclusive Fashion Accessories
- Disruptive opportunity for designers to create gender-neutral accessories like headscarves and veils that cater to the expanding market of consumers seeking inclusive fashion options.
- Experiential Fashion Photography
- Opportunity for photographers and fashion brands to explore unconventional photoshoots that highlight unique designs and push the boundaries of traditional fashion photography.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity for fashion brands to explore unconventional designs and incorporate face coverings, headscarves, and veils into their collections.
- Photography
- Opportunity for photographers to experiment with capturing fashion in unique ways, such as showcasing models wearing face coverings and unconventional accessories.
- Gender-inclusive Fashion
- Disruptive opportunity for designers and fashion brands to cater to the expanding market of consumers seeking gender-neutral fashion accessories like headscarves and veils.
