Just recently opening its doors in Singapore is the world’s second most expensive casino ever built; the Marina Bay Sands is a $5.9 billion complex that doesn’t skip out on extreme luxury. There’s no denying the ultra plush appointments of the casino, which include 2,560 hotel rooms, an exhibition centre, an events plaza, a shopping mall, and several different restaurants.
And that’s not even all of it. The Marina Bay Sands will be adding a skypark that’s on the roof, a museum, more stores, and a theatre later this year. The casino hopes to see 17 million visitors a year and make a $21 million profit by 2015.
Why This Trend Is Growing
- Rooftop Skyparks
- The addition of rooftop skyparks to luxury complexes offers new and innovative ways to utilize space for entertainment and leisure.
- Extreme Luxury Casinos
- As casinos seek to differentiate themselves, the incorporation of extreme luxury amenities and services presents opportunities for disruptive innovation within the industry.
- Integrated Complexes
- The integration of multiple facilities, such as hotels, theaters, shopping malls, and events spaces, into one grand complex presents new ways to generate revenue and attract visitors.
Industries Being Reshaped
- Hospitality
- The hospitality industry can learn from the Marina Bay Sands as they seek to offer unique experiences and services for their guests.
- Entertainment
- The incorporation of luxury amenities, such as rooftop skyparks and museums, presents opportunities for disruptive innovation within the entertainment industry.
- Gaming
- As casinos seek to stay competitive and attract more visitors, the addition of extreme luxury amenities presents opportunities for disruptive innovation within the gaming industry.
