Valentina Zelyaeva stars in the 'Winter Games' editorial for Marie Claire's December 2014 issue.
Fashion editor Enrique Campos styled Zelyaeva in luxurious sweaters and, in one case, a Louis Vuitton blanket -- under which she wears absolutely nothing else. Fortunately, Zelyaeva didn't seem to be fazed by the cold.
Makeup artist Tiina Roivinen opted for some colorful eye shadow looks that stand out against Zelyaeva's unnaturally tan skin and neutral wardrobe. In one shot, she rocks a sparkly turquoise; another look features a neon green, and still another look is centered around an electric orange hue. Hair stylist Helene Bidard rounded out the looks with a heavily plaited up 'do. The editorial was lensed by photographer Elina Kechicheva.
Why This Trend Is Growing
- Luxurious Sweaters
- There is an opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly luxurious sweaters.
- Colorful Eye Shadow
- The beauty industry can explore innovative and vibrant eye shadow products to cater to consumers who want to experiment with bold and unique looks.
- Heavily Plaited Updo
- The haircare industry can capitalize on the trend of heavily plaited updos by developing innovative hairstyling tools and products for intricate braided hairstyles.
Industries Being Reshaped
- Fashion
- The fashion industry can embrace disruptive innovation by leveraging sustainable materials and manufacturing methods to create luxurious sweaters.
- Beauty
- The beauty industry can tap into the trend of colorful eye shadows by introducing innovative formulas and vibrant shades that cater to diverse customer preferences.
- Haircare
- The haircare industry has an opportunity for disruptive innovation by developing advanced hairstyling tools and products that allow for intricate and long-lasting heavily plaited updos.
