Mariah's Cookies was developed in partnership with Virtual Dining Concepts and restaurateur Robert Earl, and it gives fans the chance to get Mariah Carey's own line of cookies delivered straight to their doorstep. Launching during the holiday season, Mariah's Cookies is a virtual brand that helps to make gifting easy—especially as Earl describes that "Mariah is synonymous with the holidays and celebration."
The cookies can be ordered in boxes of six or 12 containing year-round flavors like Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler and Spiced Oatmeal Raisin or holiday favorites like Gingerbread, Pumpkin and White Chocolate Cranberry. There are also curated collections for those who want only Holiday Hits or to Try Them All.
As a virtual cookie brand, restaurants can license the name, then bake and sell the cookies out of their own kitchens.
Image Credit: Mariah's Cookies