For some time now, Milk Bar has been selling its iconic sweet treats online and it is now venturing into the creation of its first consumer packaged goods with three kinds of Milk Bar cookies. The cookies that are being introduced to retailers like Whole Foods include the brand's top-selling creations at its dessert shops, including the Confetti Cookies, Cornflake Chocolate Chip Marshmallow Cookies and the Compost Cookies. The latter has been Milk Bar's best-selling variety of all time, as it offers an indulgent combination of everything from potato chips and pretzels to chocolate, butterscotch chips and coffee grounds.
The chewy, salty and sweet Milk bAR cookies are sold in carton-like boxes that contain pre-wrapped packs of two cookies and a total of eight cookies per package.
Image Credit: Milk Bar
What's Driving This Trend
- Millennial-targeted Cookie Cartons
- Disruptive innovation opportunity: Creating unique and convenient packaging for sweets that appeal to millennial consumers.
Who This Affects Most
- Consumer Packaged Goods
- Disruptive innovation opportunity: Developing new and exciting products in the consumer packaged goods industry to cater to changing consumer preferences.
