Mythical Underwater Editorials

Actress Margot Robbie Channels Her Inner Mermaid for W Magazine

Margot Robbie is a rising star who made a memorable appearance in 'Wolf of Wall Street' and will be seen next in 'Focus' alongside Will Smith. Yet for fans who can't wait until the premier of the latter will be able to enjoy a very different side of Margot Robbie in the Arts & Fashion issue of W Magazine.

Shot entirely underwater, Margot Robbie looks like a mermaid. Bill Viola, the artist who was commissioned to capture the editorial, says, “Margot looks like a Siren out of Greek mythology. I see her as an alluring goddess who might delight or destroy.” The blonde beauty was styled by Patrick Mackie in Donna Karan, Rodarte and Boss Hugo Boss.

Underwater Fashion Photography
The rise of underwater fashion photography presents disruptive innovation opportunities in fashion, photography, and entertainment industries.
Mythical-inspired Fashion
The trend towards mythical-inspired fashion can lead to innovative opportunities in fashion, beauty, and entertainment industries.
Celebrity Editorials
The emergence of celebrity editorials presents disruptive innovation opportunities in fashion, photography, and entertainment industries.

Who This Affects Most

Fashion Industry
The fashion industry can leverage underwater fashion photography and mythical-inspired fashion trends to create captivating imagery for marketing and editorial purposes.
Photography Industry
The photography industry can explore the rise of underwater fashion photography to capture unique and captivating shots for fashion and editorial purposes.
Entertainment Industry
The entertainment industry can utilize celebrity editorials like Margot Robbie's mythical underwater shoot for captivating marketing and promotional materials.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 3%
Freshness 8%

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