Opulent Roadside Photography

Tess Hellfeuer Explores Marfa, Texas in Marie Claire Italia‘s Feature

Photographer Nagi Sakai captures Marie Claire Italia's latest editorial exclusive, a series that is lensed in the heart of Marfa, Texas. The site of Elmgreen and Dragset's infamous Prada Marfa installation, this small town is known for its remote landscape and nostalgic motels, diners and truck stops.

Model Tess Hellfeuer fronts Marie Claire Italia's striking editorial and dons a designer wardrobe of Western-themed casuals. Whether sporting suede tops, embroidered sweatshirts or bohemian dresses, the model poses roadside while exploring the barren landscape that surrounds her.

Styling for this Marfa, Texas editorial is courtesy of Laura Seganti who collaborates with this editorial's talented beauty team to bring her effortlessly cool style vision to life. Opting for messy locks and bare-faced makeup, hair stylist Kenshin Asano and makeup artist Eric Polito create a natural and youthful look for this editorial's star Tess.

Remote Landscape Photography
Disruptive innovation opportunity: Develop new techniques and technologies for capturing stunning images of remote and untouched landscapes.
Western-themed Fashion
Disruptive innovation opportunity: Create sustainable and eco-friendly fabrics and materials for Western-themed fashion, combining style with environmental consciousness.
Effortlessly Cool Styling
Disruptive innovation opportunity: Design innovative styling tools and techniques that can quickly create a natural and youthful look for fashion editorials.

Sectors Adopting This

Photography
Disruptive innovation opportunity: Develop AI-powered drones and robots for capturing high-quality and unique photographs in remote landscapes.
Fashion
Disruptive innovation opportunity: Innovate new eco-friendly fabric production methods that can be used in the Western-themed fashion industry.
Beauty
Disruptive innovation opportunity: Create new makeup and hair products that can achieve effortless and natural looks, targeting the fashion industry.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 61%
Freshness 8%

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