Looking relaxed and coquettishly cute, Elsa Hosk stars in online retailer Shopbop's latest Marc by Marc Jacobs 2014 selection lookbook.
The sweet and funky poolside lookbook has the blonde model posing in the seasons's sexiest beachwear styles, which take on a retro vibe. Posing in colorful and eclectic pieces, the stunning beauty looks like a hipster sun seeker enjoying the long lazy days of summer by the azure blue pool.
Soaking up the sun in beach-ready looks, Hosk is adorned in the must-have looks of the summer season from the Shopbop selection of Marc by Marc Jacobs 2014 as she playfully eats refreshingly vibrant ice pops and drinks pop in the laid-back and bright editorial captured by photographer Coliena Rentmeester.
Key Themes Behind This Trend
- Retro Poolside Lookbooks
- Disruptive Innovation Opportunity: Create a digital platform for personalized and interactive virtual poolside lookbooks, allowing customers to try on and customize swimwear virtually.
- Colorful and Eclectic Beachwear Styles
- Disruptive Innovation Opportunity: Develop sustainable and eco-friendly swimwear materials and designs that feature bold and unique colors and patterns.
- Hipster Sun Seeker Aesthetic
- Disruptive Innovation Opportunity: Integrate augmented reality (AR) technology into beachwear retail to provide customers with virtual try-on experiences in a hipster-inspired setting.
Where This Applies
- Online Retail
- Disruptive Innovation Opportunity: Incorporate artificial intelligence (AI) chatbots to provide personalized styling suggestions and recommendations for beachwear shoppers.
- Fashion Design
- Disruptive Innovation Opportunity: Collaborate with sustainable materials manufacturers to create eco-friendly swimwear collections inspired by retro poolside aesthetics.
- Photography
- Disruptive Innovation Opportunity: Develop innovative underwater photography techniques and equipment to capture unique and creative poolside lookbooks.
