While many designers at New York Fashion Week opted for a tough girl look full of leather and studs, the Mara Hoffman Fall 2012 collection went in a completely different direction.
The designer told Style.com that her inspiration for this season's presentation was "shaman gauchos." She wanted to "give the clothes the movement they deserve on the runway."
Hoffman, who is known mostly for her excessive use of prints in all of her collections, did not let that aesthetic go this season. The Mara Hoffman Fall 2012 collection is full of printed, flowy dresses fit for a bohemian queen.
"Third eye" prints even made an appearance on screened silk dresses, for a dreamy, magical feel.
What Makes This Trend Stand Out
- Flowy Bohemian Dresses
- Opportunity for designers to create flowy, printed dresses with a bohemian aesthetic.
- Excessive Use of Prints
- Potential for designers to experiment with bold, unconventional prints in their collections.
- Dreamy and Magical Aesthetics
- Market for clothing that incorporates dreamy and magical elements into their designs.
Sectors Adopting This
- Fashion Design
- Fashion designers can explore the use of flowy, bohemian dresses and excessive prints in their collections.
- Textile and Print Manufacturing
- Opportunity for manufacturers to create beautiful, printed fabrics for designers to use in their collections.
- Online Retail
- Market for online retailers to sell clothing that embodies a dreamy and magical aesthetic.
