The HoneyBaked Ham Company is looking to help you master the art of hosting this holiday season with a new holiday menu that includes show-stopping dishes like Maple Sweet Potato Souffle and Tuscan Broccoli.
According to a new study commissioned by HoneyBaked, 73% of consumers said ham will be the centerpiece of their holiday dinner table. With that in mind, HoneyBaked has put together a delicious holiday meal that pairs the brand's delicious hams and turkey breasts with gourmet sides like Maple Sweet Potato Souffle, Double Cheddar Macaroni & Cheese, Green Bean Casserole, and Tuscan Broccoli. As Tripp McLaughlin, CMO of The Honey Baked Ham Company, explains, "Food plays a central role in holiday celebrations and traditions, and our signature ham, with its sweet and crunchy glaze, creates a memorable experience for everyone.”
Image Credit: The Honey Baked Ham Company
Why This Trend Is Growing
- Gourmet Holiday Sides
- The rising popularity of high-end side dishes like Maple Sweet Potato Souffle showcases consumers' desire for luxurious and memorable holiday meals.
- Traditional with A Twist
- HoneyBaked's innovative take on traditional staples, such as their unique side dish offerings, reflects a trend of blending classic flavors with contemporary culinary techniques.
- Pre-prepared Holiday Meals
- The demand for convenient yet gourmet pre-prepared holiday meals highlights an opportunity for brands to offer premium, ready-to-eat festive dining options.
Industries Being Reshaped
- Prepared Food Industry
- Prepared holiday meals are gaining traction, appealing to consumers looking for hassle-free yet sumptuous dining experiences.
- Gourmet Food Retail
- Retailers focusing on gourmet food items have the advantage of catering to the growing segment of consumers seeking premium, festive dishes.
- Food Delivery Services
- Innovative and convenient food delivery services can capitalize on the surge in demand for high-quality, celebratory meal options during the holiday season.
