Manjari Sharma Uses Photography to Access the Spiritual
Christopher DeLuca — August 16, 2011 — Tech
References: manjarisharma & kickstarter
Manjari Sharma has a very innovative photography project that hopes to challenge the conception of what the medium is capable of. The photographer want to recreate nine gods and goddesses that play a seminal role within Hinduism.
By copying every last detail from the images in a photo shoot, Manjari Sharma want to prove that photography is capable of transporting the viewer to a spiritual place. This is a very innovative way for Manjari Sharma to use photography and it will be interesting to see the final results and their reception.
Implications - Youth consumers are constantly looking for technological solutions to their everyday problems. Manjari Sharma's photography is a reflection of the belief that technology is capable of doing what purely man-made creations can do. Companies should take this mindset into account to attract this consumer demographic.
By copying every last detail from the images in a photo shoot, Manjari Sharma want to prove that photography is capable of transporting the viewer to a spiritual place. This is a very innovative way for Manjari Sharma to use photography and it will be interesting to see the final results and their reception.
Implications - Youth consumers are constantly looking for technological solutions to their everyday problems. Manjari Sharma's photography is a reflection of the belief that technology is capable of doing what purely man-made creations can do. Companies should take this mindset into account to attract this consumer demographic.
Trend Themes
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Spiritual Photography — Manjari Sharma's innovative photography project challenges the conception of what the medium is capable of by recreating gods and goddesses to transport viewers to a spiritual place.
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Technological Solutions for Youth — Youth consumers seek technological solutions, as reflected in Manjari Sharma's belief that photography can achieve what purely man-made creations can do. Companies should consider this mindset to attract this consumer demographic.
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Innovative Use of Photography — Manjari Sharma's innovative use of photography to access the spiritual realm opens up disruptive innovation opportunities for other photographers and artists.
Industry Implications
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Photography — Manjari Sharma's project demonstrates how photography can be used in transformative ways, suggesting disruptive innovation opportunities within the photography industry.
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Technology — Manjari Sharma's belief in the capability of technology to convey spiritual experiences highlights disruptive innovation opportunities for technology companies to create immersive and meaningful experiences.
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Youth Marketing — Manjari Sharma's project underscores the importance of considering youth consumers' desire for technological solutions, presenting disruptive innovation opportunities for marketers targeting this demographic.
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