Hot on the heels of the Scarlett Johansson Mango campaign, we bring you a first look at their newest ads with photography by the acclaimed Mariano Vivanco.
Famous for his Dolce & Gabbana ad campaigns and creative Dazed & Confused editorials, Vivanco gives the new Mango ads a fresh twist by incorporating the lighting equipment into the ad images. It’s as if he wanted to give us a peek into the process, and lift the spirits of young girls by showing that it takes lighting and professional photography to look this good.
The ads feature the beautiful Daisy Lowe and Riley Keough, the granddaughter of Elvis Presley.
Check out more Mango and Mariano Vivanco features below.
Why This Trend Is Growing
- Innovative Fashion Advertising
- By incorporating photography equipment into fashion ads, brands can differentiate from traditional ads and capture the audience's attention.
- Process-focused Branding
- Brands can showcase their unique processes and encourage audience trust by giving a behind-the-scenes look in their advertising campaigns.
- Celebrity-endorsed Ads
- Utilizing famous models and celebrities in advertising campaigns have proven to increase brand awareness and consumer engagement.
Industries Being Reshaped
- Fashion
- By incorporating a process-focused branding approach, fashion brands can differentiate from their competitors and captivate their audience's attention.
- Advertising
- Innovative fashion ad campaigns present opportunities for advertising agencies to utilize unique techniques and engage audiences in new ways.
- Entertainment
- Celebrity-endorsed ads can help entertainment companies increase their brand awareness and promote their products to a larger audience.
