Freestyle skateboarder Kilian Martin gets stylishly playful for the latest 'Man About Town' Issue 7. The shoot for this autumn/winter issue was photographed by Karim Sadli and channels a late 1950s feel, complete with cropped pants and colored socks.
Accompanying the shoot for 'Man About Town' Issue 7 is a poetically beautiful video, directed by Stylianos Pangalos. Martin's masterful use of the skateboard portrays exactly how professional and smooth he is on the streets.
Implications - Using well known figures in advertising is a great method for businesses to attract customers to their brand. Applying a sense of familiarity to a company and product through a popular culture reference is an effective way of persuading buyers to purchase a company's goods and services.
Key Themes Behind This Trend
- Nostalgic Advertising
- Disruptive innovation opportunity: Businesses can tap into the power of nostalgia by incorporating popular culture references from past eras to make their brand more appealing.
- Photographic Storytelling
- Disruptive innovation opportunity: Companies can create visually captivating content, such as videos and photo shoots, to engage audiences and showcase their products or services in a unique and compelling way.
- Athlete Endorsements
- Disruptive innovation opportunity: Collaborating with professional athletes to promote products can enhance brand credibility and attract customers looking to emulate their favorite sports personalities.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Fashion brands can leverage the trend of vintage aesthetics and incorporate nostalgia into their designs to appeal to consumers who seek retro-inspired clothing.
- Advertising
- Disruptive innovation opportunity: Advertising agencies can utilize creative techniques, like incorporating popular culture references, to capture attention and create memorable campaigns for their clients.
- Sports Equipment
- Disruptive innovation opportunity: Companies in the sports equipment industry can collaborate with professional athletes to create signature product lines and leverage their influence to increase sales.
