Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Man About Town' Issue 7 Throws Back to the 50s

 - Jan 12, 2011   Updated: Aug 23 2011
References: manabouttown & homotography.blogspot
Freestyle skateboarder Kilian Martin gets stylishly playful for the latest 'Man About Town' Issue 7. The shoot for this autumn/winter issue was photographed by Karim Sadli and channels a late 1950s feel, complete with cropped pants and colored socks.

Accompanying the shoot for 'Man About Town' Issue 7 is a poetically beautiful video, directed by Stylianos Pangalos. Martin's masterful use of the skateboard portrays exactly how professional and smooth he is on the streets.

Implications - Using well known figures in advertising is a great method for businesses to attract customers to their brand. Applying a sense of familiarity to a company and product through a popular culture reference is an effective way of persuading buyers to purchase a company's goods and services.