The Mammut Photics HS Thermo Parka Keeps the Elements at Bay
Michael Hemsworth — December 20, 2019 — Fashion
References: mammut & blessthisstuff
The Mammut Photics HS Thermo Parka is a new outerwear option for consumers who are looking to maintain optimal comfort when heading outdoors to easily brave any kind of environmental conditions. The jacket is positioned as the world's first laser-fused down jacket thanks to Laser Fuse Technology that harnesses laser light to seal seams without the use of conventional stitching. This enables the jacket to be completely waterproof, which will enable the down-filled packet to be perfectly suited for wear in snow or rain without having to deal with moisture issues.
The Mammut Photics HS Thermo Parka is priced at $899 and comes as part of the continued increase in products that highlight rugged functionalities for urban consumers to take advantage of.
The Mammut Photics HS Thermo Parka is priced at $899 and comes as part of the continued increase in products that highlight rugged functionalities for urban consumers to take advantage of.
Trend Themes
1. Laser Fuse Technology - The use of laser light to seal seams without conventional stitching creates innovative waterproof solutions for outerwear.
2. Rugged Functionalities - Consumers are increasingly seeking outdoor-appropriate apparel with advanced performance capabilities.
3. Waterproof Outerwear - Increased demand for waterproof outerwear anticipates market growth and opportunities for innovative designs and materials.
Industry Implications
1. Outdoor Apparel - Outdoor apparel industry can explore advanced waterproof technologies, while capitalizing on increasing demand for smart, performance-based designs.
2. Athletic Wear - Technology-driven, weather-resistant fabrics have the potential to unlock multi-purpose, high-performance athletic wear for various climates.
3. Fashion Retail - Fashion retailers can expand their offerings with functional outerwear that incorporates new, rugged materials and advanced waterproof technologies.
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