With the Mammut Connect range, Mammut is providing consumers with a seamless way to keep in touch with the brand after making a purchase, thanks to NFC technology. All items in the Mammut Connect range feature NFC technology in the form of tags by Smartrac. These NFC tags give consumers the ability to use the Mammut Connect app to scan a purchase and from there, they may choose to extend a product's warranty, discover hashtags, share feedback and more.
With this system in place, the app supports the retail channels and additionally offers services and additional resources to consumers after a sale has been made. With Mammut Connect, Mammut is the first outdoor brand to use NFC technology to drive an experience-based concept.