Pernod Ricard’s Malfy Gin & Tonica Will Launch in Austria This Month
Kanesa David — May 31, 2022 — Lifestyle
References: malfygin & just-drinks
Pernod Ricard’s Malfy Gin & Tonica arrives in Austria after a successful test launch in Australia and New Zealand. The ready-to-drink beverage uses Malfy’s original gin and Malfy Rosa gin as the base, fusing limoncello, mint, and a touch of rosemary together to create a premium drink option.
The Malfy Gin & Tonica can be purchased in a pack of four or in single-serve bottles for one-time consumption. Containing 7% ABV, the RTD beverage has plans to expand markets in 2023.
Malfy’s global brand director, Toni Ingram, comments on the launch: “Malfy Gin & Tonica’s easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars, and hotels, as well as hosting at home.”
Image Credit: Pernod Ricard
The Malfy Gin & Tonica can be purchased in a pack of four or in single-serve bottles for one-time consumption. Containing 7% ABV, the RTD beverage has plans to expand markets in 2023.
Malfy’s global brand director, Toni Ingram, comments on the launch: “Malfy Gin & Tonica’s easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars, and hotels, as well as hosting at home.”
Image Credit: Pernod Ricard
Trend Themes
1. Ready-to-drink Spirits - The success of Malfy Gin & Tonica's test launches in Australia and New Zealand indicate a growing trend towards ready-to-drink alcoholic beverages, with potential to disrupt the traditional spirits industry.
2. Premium Cocktail Mixes - Malfy Gin & Tonica's use of high-quality ingredients for their innovative flavor profile presents an opportunity for the development of more premium cocktail mixes targeting the consumer seeking a high-end drinking experience.
3. Convenience in Drinking - Malfy Gin & Tonica's easy and convenient format appeals to consumers looking for a quick and hassle-free drinking experience, paving the way for more innovative solutions for drinking in social settings.
Industry Implications
1. Alcoholic Beverage - Malfy Gin & Tonica's success in multiple markets highlights the potential for the ready-to-drink segment to disrupt the traditional spirits industry and cater to the modern consumer's demands for convenience, portability, and premium quality.
2. Hospitality - Malfy Gin & Tonica's pack of four bottles offers hospitality establishments with a stylish and convenient solution to cater for guests looking for easy and high-quality drinks, presenting an opportunity for the industry to adapt and innovate their offerings.
3. Cocktail Mixes - Malfy Gin & Tonica's infusion of unique flavors and high-quality ingredients highlights the potential for cocktail mixes industry to disrupt the traditional beverage industry and offer consumers with new and exciting drinking experiences.
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