This eye-fixated editorial focuses on attention-grabbing eye makeup techniques. Each shot in this series features popping colors and dramatic eyeliner. This editorial, which can be found in MIXTE Magazine, is entitled 'Perfect Line,' and showcases a series of bold looks that are perfect for women who want to stand out.
Photographer Jem Mitchell keeps all of the focus on this model's 70's inspired eye makeup. She's seen wearing bright shades of yellow, aqua marines, blues, and pinks. This editorial experiments with cat-eyes, and more unusual eyeliner techniques.
These looks are not only eye-catching, but they're a lot of fun. While this pop art style may not be great everyday eye makeup, it's perfect for a night out on the town.
Key Themes Behind This Trend
- Bold Eye Makeup Techniques
- Disruptive innovation opportunity: Develop new products and techniques for creating bold and attention-grabbing eye makeup looks.
- Pop Art Style
- Disruptive innovation opportunity: Create cosmetics inspired by pop art aesthetics, incorporating bold colors and graphic designs.
- Unusual Eyeliner Techniques
- Disruptive innovation opportunity: Invent innovative eyeliner products and application methods that allow for unique and creative eyeliner looks.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Introduce new cosmetic products that cater to the demand for bold and artistic eye makeup styles.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion brands to create cohesive looks that combine bold eye makeup with trendy garments and accessories.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and equipment specifically tailored to capturing bold and vibrant eye makeup looks.
