The Mink Makeup Pen allows beauty enthusiasts to mix their own cosmetic products on their own, without the need for a professional. The pen allows consumers to select teh color and create the product in the comfort of their own home, while experimenting with different shades and pigments.
The pen is a digital device that works in conjunction with an accompanying smartphone app. Consumers can upload a photo of themselves or a makeup color they would like to recreate while the app takes care of replicating the color by breaking down the levels of yellow, magenta and cyan to create a base. Consumers can create an array of liquid and powdered products from eyeshadows, blushes, foundations, lipsticks and more. This is ideal for consumers that are often experimenting with their beauty regime and looking to try new shades.