STORY mfg.'s Make Worlds Capsule Celebrates Artistry
STORY mfg. introduces the new Make Worlds collection designed for the Fall/Winter 2021 season that honors true artistry and craftsmanship. One of the central themes of the collection is “a love for the earth, craft, plants, happiness and good friends.”
The designs boast subtle detailing including the iconic Polite Pullover, which is a favorite amongst fans. Some other signature pieces include the Helix jacket, the Shore shirt, and the crochet Piece scarf. There is strong focus on craftsmanship, showing off the natural dyeing techniques that are applied on top of the carefully cut structures to create new patterns. Another notable material is the handwoven spiral fabric that can be seen on matching jacket and pants, and some accessories.
Image Credit: Elliot Jones
The designs boast subtle detailing including the iconic Polite Pullover, which is a favorite amongst fans. Some other signature pieces include the Helix jacket, the Shore shirt, and the crochet Piece scarf. There is strong focus on craftsmanship, showing off the natural dyeing techniques that are applied on top of the carefully cut structures to create new patterns. Another notable material is the handwoven spiral fabric that can be seen on matching jacket and pants, and some accessories.
Image Credit: Elliot Jones
Trend Themes
1. Craftsmanship Celebration Trend - There is an opportunity for fashion designers to focus on celebrating and highlighting traditional craftsmanship techniques in their designs.
2. Natural Dyeing Techniques Trend - With a growing interest in sustainable fashion, there is an opportunity for designers to incorporate natural dyeing techniques in their collections which could prove popular.
3. Handwoven Fabric Trend - Handwoven fabrics, such as the spiral fabric featured in the Make Worlds collection, could become a popular trend as consumers increasingly seek unique, one-of-a-kind pieces.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to promote and highlight artistry and craftsmanship in their designs.
2. Sustainable Fashion Industry - The sustainable fashion industry can capitalize on the trend of natural dyeing techniques to create eco-friendly clothing.
3. Textile Industry - The textile industry could potentially invest in developing better techniques for handwoven fabrics to meet the emerging demand for unique and traditional pieces.
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