This TMB Paynee FC short film presents the embodiment of living your dreams in the true story of a young soccer team. This group of boys at the time loved watching the game of football and decided to make a team of their own. They lived on a very small island and realized that there was nowhere for them to practice.
Though all odds were against them, they overcame the obstacles. They built themselves a football field to practice on. They began entering football tournaments and, in time, they became the Youth Champions of Southern Thailand in 2004, 2005, 2006, 2007, 2008, 2009 and 2010.
Leo Burnett Thailand brought this story to life to share the message of TMB Bank. This message is: "Whatever challenge you face in life...if you think you can make a difference...make the difference."
What Makes This Trend Stand Out
- Youth Empowerment
- Opportunity to create programs that empower young people to pursue their dreams and overcome obstacles.
- Athlete Storytelling
- Exploring innovative ways to share athletes' inspiring stories to motivate and engage audiences.
- Community-building Initiatives
- Developing strategies to build strong communities through sports and teamwork.
Sectors Adopting This
- Sports
- Disruptive innovation opportunities in sports marketing, athlete representation, and community sports programs.
- Entertainment
- Innovative approaches to athlete storytelling can disrupt traditional sports media and create new forms of entertainment.
- Financial Services
- Creating financial programs and services that support youth empowerment and community-building initiatives in sports.
