In the Blogconomy infographic created by Ignite Spot points out the ways an average person can make money blogging.
Even if you already have a business, blogging can be a supplementary way to increase income and gain more online awareness about your brand identity and get more views to the company's site. Consumers tend to trust the advice and content they read on blogs and according to this chart, statistics show that "61% of U.S. consumers have made a purchase based on a blog post."
With methods such as ad banners, CPM advertising and affiliate sales, almost anyone can make money blogging about interesting and relevant content, as exemplified by the success of blogs like Mashable, Perez Hilton and many more.
What's Driving This Trend
- Monetized Blogging
- As consumers continue to place trust in advice and content shared on blogs, blogs monetized through methods such as ad banners, CPM advertising, and affiliate sales will continue to increase in popularity, creating a disruptive innovation opportunity for businesses looking to supplement income and increase online awareness about their brand identity.
- Blog-influencer Marketing
- With more than 60% of consumers in the U.S. making purchases based on blog posts, businesses can take advantage of influencer marketing by partnering with popular bloggers in their industry niche, allowing for a broader outreach and consumer trust, as well as a potential increase in sales and recognition.
- Expansion of Blogging Industry
- With the continuous growth of the blogging industry, new opportunities will arise for entrepreneurs and for the expansion of businesses that can cater to this industry, such as the creation of new platforms, tools, and applications to assist new bloggers in their endeavors and customization options to make their blog stand out.
Who This Affects Most
- Advertising Industry
- The advertising industry can take advantage of the increased popularity of monetized blogs and work with bloggers to create more targeted ad campaigns, providing value to businesses by leveraging the high level of trust consumers place in blog posts and bloggers themselves.
- Digital Marketing Industry
- As influencer marketing becomes more prevalent, the digital marketing industry can adjust their strategies accordingly and provide businesses with guidance on how to approach and work with bloggers within their industry niche.
- Entrepreneurship Industry
- As the industry continues to expand, entrepreneurship opportunities will continue to emerge for individuals looking to create platforms and tools that assist new bloggers in their endeavors, providing value to bloggers and other businesses that cater to this industry.
