Men In Women's Couture

David Walliams Really Is a Laydee

Comedian and actor David Walliams, of Little Britain Fame (new to you if you're in the US), is certainly no stranger to cross-dressing.

He has now taken this a step further by modeling high end female fashion in a UK magazine.

The resulting pictures are brilliantly random and the clothes are surprisingly well modeled...if you can pull your eyes away from his uber hairy legs that is!

Implications - Photoshoots and art that defy the conventions of gender through cross dressing or character embodiment attract a lot of press and attention from a population intrigued by gender divides. With the rise of feminism, women embodying men in culture and gender-androgynous fashions are commonplace. However, men embodying women or sporting women's fashions is still either perceived as odd or comedic, as society's emphasis on masculinity still remains unaltered.

Gender-bending Fashion
The increasing popularity of men modeling high-end female fashion presents an opportunity for brands to create genderless clothing lines that cater to a wider audience.
Breaking Gender Stereotypes
Fashion brands can disrupt societal notions of gender by pushing the boundaries and normalizing men modeling women's clothing, creating new markets for inclusive fashion.
Creative Expressions of Identity
Creative expressions of identity, such as cross-dressing and character embodiment, are gaining attention and brands can leverage this trend to create more inclusive and representative marketing campaigns.

Industries Being Reshaped

Fashion Industry
The fashion industry can capitalize on the trend of men modeling high-end female fashion by creating innovative designs that cater to diverse audiences.
Beauty Industry
The beauty industry can disrupt traditional notions of masculinity by normalizing male use of beauty and skincare products, creating new markets for inclusive products.
Entertainment Industry
The entertainment industry can utilize the trend of cross-dressing and gender-bending as a vehicle for representation in TV shows, movies and other media, creating opportunities for diverse storytelling.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 17%
Freshness 8%

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