Sponsored by the Royal Bank of Canada's 'Make 150 count' campaign, this catchy Canadian song was made using some of the most Canadian things imaginable: hockey sticks, poutine, ketchup chips, bagged milk and loonies and toonies.
Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup.
To celebrate Canada's 150th anniversary, RBC gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture.
Why This Trend Is Growing
- Patriotic Music Marketing
- Creating catchy songs that incorporate national symbols and cultural references as a marketing strategy, tapping into the pride and sentiment of the target audience.
- Celebrating National Anniversaries
- Developing campaigns and collaborations that commemorate significant milestones in a country's history, leveraging the occasion for brand promotion and engagement.
- Unconventional Sound Production
- Experimenting with non-traditional musical instruments and unique sound sources to create innovative and attention-grabbing audio content.
Industries Being Reshaped
- Financial Services
- Financial institutions can explore partnerships and campaigns linked to national events, using them as opportunities to connect with customers, showcase loyalty, and enhance brand image.
- Music and Entertainment
- Artists and producers can leverage national celebrations to create viral content, connecting with a patriotic audience and potentially driving music sales, tours, or brand collaborations.
- Food and Beverage
- Food and beverage companies can collaborate with musicians to create unique and culturally themed marketing campaigns that tap into national pride, generating buzz and brand recognition.
