A Musician Recorded Poutine and Maple Syrup for RBC's 'Make 150 Count'
Ellen Smith — July 3, 2017 — Marketing
References: youtube & sploid.gizmodo
Sponsored by the Royal Bank of Canada's 'Make 150 count' campaign, this catchy Canadian song was made using some of the most Canadian things imaginable: hockey sticks, poutine, ketchup chips, bagged milk and loonies and toonies.
Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup.
To celebrate Canada's 150th anniversary, RBC gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture.
Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup.
To celebrate Canada's 150th anniversary, RBC gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture.
Trend Themes
1. Patriotic Music Marketing - Creating catchy songs that incorporate national symbols and cultural references as a marketing strategy, tapping into the pride and sentiment of the target audience.
2. Celebrating National Anniversaries - Developing campaigns and collaborations that commemorate significant milestones in a country's history, leveraging the occasion for brand promotion and engagement.
3. Unconventional Sound Production - Experimenting with non-traditional musical instruments and unique sound sources to create innovative and attention-grabbing audio content.
Industry Implications
1. Financial Services - Financial institutions can explore partnerships and campaigns linked to national events, using them as opportunities to connect with customers, showcase loyalty, and enhance brand image.
2. Music and Entertainment - Artists and producers can leverage national celebrations to create viral content, connecting with a patriotic audience and potentially driving music sales, tours, or brand collaborations.
3. Food and Beverage - Food and beverage companies can collaborate with musicians to create unique and culturally themed marketing campaigns that tap into national pride, generating buzz and brand recognition.
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