A Musician Recorded Poutine and Maple Syrup for RBC's 'Make 150 Count'
Ellen Smith — July 3, 2017 — Marketing
References: youtube & sploid.gizmodo
Sponsored by the Royal Bank of Canada's 'Make 150 count' campaign, this catchy Canadian song was made using some of the most Canadian things imaginable: hockey sticks, poutine, ketchup chips, bagged milk and loonies and toonies.
Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup.
To celebrate Canada's 150th anniversary, RBC gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture.
Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup.
To celebrate Canada's 150th anniversary, RBC gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture.
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