A luxury fashion brand that's based in France, Maison Margiela shoes expanded its eclectic series with a design that draws on competitive car racing.
The end result is incredibly sleek, with a yellow and black checker pattern taking up the majority, as well as some displaced lettering that represents the sponsorship that appears on the cars. Meanwhile, the laces are framed with black material that's accented similarly, while the tongue is marked by a bright red and the laces are an electric blue.
The soles stand out especially, with a transparent component at the top that becomes more opaque further down. Finally, it's capped off with a black bottom that ties it into the upper.
What's Driving This Trend
- Racing-inspired Fashion
- There is an opportunity to explore different racing-inspired fashion styles as a disruptive innovation in the fashion industry.
- Innovative Shoe Technology
- Developing new shoe technology in footwear could be a disruptive innovation opportunity for shoe manufacturers.
- Fusing Different Subcultures
- There is an opportunity to fuse elements of different subcultures and create a hybrid fashion style as a disruptive innovation in the fashion industry.
Who This Affects Most
- Fashion Industry
- The fashion industry has an opportunity to explore new avenues of design inspired by races and rally-cars.
- Footwear Industry
- The shoe industry has an opportunity to experiment with new shoe designs and technologies that draw inspiration from racing cars and rally-cars.
- Luxury Goods Industry
- Manufacturers in the luxury goods industry can look at infusing different subcultures and create new designs that appeal to a wider audience.
