Handwritten Graffiti Sneakers

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The Maison Margiela Replica 'Vintage Graffiti' Sneakers are Retro

— March 28, 2020 — Fashion
The Maison Margiela Replica 'Vintage Graffiti' Sneakers have been unveiled by the France-based high-fashion brand as a new footwear style created in collaboration with luxury online retailer Mytheresa. The sneakers see the brand's iconic Replica sneaker, which was first shown off during the brand's Spring/Summer 1999 show, covered in an array of handwritten graffiti. This includes a number of French sayings and more, which are all accented by an array of other doodles that give the one-of-a-kind footwear its distinct charm.

The Maison Margiela Replica 'Vintage Graffiti' Sneakers will be available globally via the Mytheresa website starting April 1 at a price point of €550. The sneakers are further accented by white paint on the rubber sole to reinforce the street art-inspired style the footwear has.


Image Credit: Maison Margiela

Trend Themes

  1. Handwritten Fashion — There are opportunities for disruptive innovation in the fashion industry through the integration of handwritten designs and graffiti on clothing.
  2. Retro Footwear — Retro footwear trends bring opportunities for the use of old school designs with a modern twist.
  3. Creative Streetwear — The trend of creative streetwear provides opportunities for innovative designs that incorporate graffiti and other artistic elements.

Industry Implications

  1. Fashion Retail — Fashion retailers can use the trend of customized, one-of-a-kind designs to differentiate themselves and gain market share.
  2. Streetwear Manufacturing — Streetwear manufacturers have the opportunity to differentiate their products by incorporating creative designs, such as graffiti and other street art-inspired elements.
  3. Footwear Manufacturing — Footwear manufacturers can tap into the trend of retro and vintage styles by incorporating traditional designs with a modern twist, like the Maison Margiela 'Vintage Graffiti' sneakers.
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