While most brands showcased this season's menswear on the runway, Maison Kitsune took a Salvador Dali approach to its S/S '16 release.
A concept by the eccentric Pierpaolo Ferrari, this desert shoot provides all kinds of surrealistic elements. As opposed to using a variety of male models, the star of this shoot is Paris-based Corentin Renault. The brunette model is seen in head-to-toe in Maison Kitsune S/S '16 while posing in an object-filled desert. Looking chic in workwear, cornflower blue moleskin materials, geometric micro floral patterns and other adventurous attire, Renault is seen juxtaposed with doorways in the middle of the desert, colossal lip-shaped sofas and Greek architecture.
The male model is also seen lifting boulders with ease while sporting the smartest Maison Kitsune apparel.
What Makes This Trend Stand Out
- Surrealist Fashion Shoots
- Brands can conceptualize their product through surrealistic fashion shoots for a unique marketing strategy.
- Single Model Fashion Campaigns
- Companies can use a single model to showcase their clothing line for continuity and emphasis on the clothes.
- Fashion and Architecture Collaborations
- Clothing companies can team up with architects to create unique and visually-stunning photoshoots that showcase both fashion and architecture.
Sectors Adopting This
- Fashion
- The fashion industry can utilize surrealistic shoots to showcase new collections and set themselves apart from competitors.
- Advertising
- Advertising industries can use these types of surrealistic fashion shoots to create brand identity and tell a story.
- Architecture
- Architecture industry can create visually-striking collaboration projects with fashion companies that showcase architecture in a new light.
