The Magnetie by Corso Boasts a Vibrant & Functional Design
References: corso & kickstarter
A magnetic tie is making its rounds on Kickstarter and capturing consumer attention by way of its ultra-vibrant aesthetic and its high-performing fabric. The product is developed by Salt Lake City-based company Corso. Described as "a 17th-century invention modernized for the busy working professional of today," the 'Magnetie' boasts some interesting qualities.
For one, the magnetic tie is reversible, offering wearers a certain degree of versatility. The patterns of the piece are curated by a former Nike designer which infuses Corso's offering with an aura of authenticity. The luxury factor is contained in the fact that the magnetic tie is made out of 100% pure silk. In addition, the accessory's fabric has some convenience-focused, protective features. For example, the Magnetie is coated with a durable water repellent finish that renders is stain-proof.
For one, the magnetic tie is reversible, offering wearers a certain degree of versatility. The patterns of the piece are curated by a former Nike designer which infuses Corso's offering with an aura of authenticity. The luxury factor is contained in the fact that the magnetic tie is made out of 100% pure silk. In addition, the accessory's fabric has some convenience-focused, protective features. For example, the Magnetie is coated with a durable water repellent finish that renders is stain-proof.
Trend Themes
1. Magnetic Ties - Disruptive innovation opportunity: Develop new magnetic tie designs using innovative fabrics and patterns.
2. Reversible Accessories - Disruptive innovation opportunity: Create reversible accessories with versatile and functional designs for fashion-conscious professionals.
3. Stain-proof Fabric - Disruptive innovation opportunity: Explore the development of stain-proof fabrics for luxury accessories and clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine technology and fashion to create innovative accessories and clothing for consumers.
2. Textiles - Disruptive innovation opportunity: Research and develop advanced fabrics with protective and functional features for various applications.
3. Luxury Goods - Disruptive innovation opportunity: Integrate technology and premium materials to create high-end, functional accessories and products.
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