Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Magnetic Paper Advertised By Promoting Social Cause

 - Apr 28, 2006   Updated: Apr 1 2011
References: adrants
Instead of advertising its product, Magnecote Paper chose to USE their product to advertise a social cause. Instead of placing boring ads about paper, Magnecote ad space is being used to advertise World Bicycle Relief USING magnetic paper for the ads. Hardian's Wall, a Chicago ad agency, recently launched the campaign.

Implications - Companies that support important social causes definitely impress consumers who can oftentimes feel like they are constantly being sold to. By instead shifting their focus to causes that people support and are glad to see being supported, companies can effectively generate a great deal of positive PR while simultaneously raising awareness about their respective product and/or service.