Vault by Vans works in collaboration with South California-based label Blends on the new Magic Tape pack for the season. It is made up of the signature OG Style 36 LX sneaker model as the base foundation. There is also a color palette that highlights black, Marshmallow, and green. However, the most notable design update is seen in the overlays, which are accented with velcro.
This allows wearers to add a touch of customization, complete with velcro-backed bone stripes that can be applied to the upper. The black colorway is complete with off-white midsole pieces and has dark base layers to highlight the textures. The new Magic Tape pack is set to launch officially online at Blends on May 28th.
Image Credit: Blends
Key Themes Behind This Trend
- Velcro-backed Sneaker Customization
- The use of velcro in sneakers creates a unique customization experience for wearers.
- Graphic-theme Sneaker Design
- Sneakers with graphic-themed designs create a bold and distinctive look.
- Collaborative Sneaker Releases
- Collaborative releases between brands create a unique and exclusive product offering.
Where This Applies
- Footwear Industry
- Sneaker brands can adopt velcro-backed customization and graphic-themed designs to enhance their product offerings.
- Fashion Industry
- Collaborative releases between fashion brands can generate buzz and drive sales through exclusive product offerings.
- Retail Industry
- Retailers can leverage exclusive collaborative sneaker releases to drive traffic to their online and brick-and-mortar stores.
