Plant-Based Meat Extenders

Nestlé's Maggi Rindecarne Helps to Stretch Animal Meat Further

Nestlé’s Maggi Rindecarne is a first-of-its-kind "meat extender" that takes the form of seasoned soy protein made to pair with animal-derived meat.

Most plant-based meat products are primarily aimed at vegetarians and vegans, though hybrid products that combine meat and mushrooms cater specifically to meat eaters seeking healthier alternatives. This product under Nestlé’s Maggi brand is an affordable option for helping animal-derived meat stretch further, and it does so with a base of soy protein, soy and wheat flour, plus other ingredients for flavor, taste and texture.

"Our team of experts and chefs developed a tailored solution which brings an equivalent amount of protein in an affordable way to consumers in Latin America,” says Swen Rabe, head of Nestlé's Product and Technology Center for Food. “Our innovation ensures the familiar taste and texture of mincemeat, is shelf-stable and easy-to-use.”

With this product's mix of soy and seasonings, home cooks can effectively double the portions they've already prepared with conventional minced beef at an affordable price point. The meat extender is currently only available in Chile.

Hybrid Meat Products
Blending plant-based ingredients with animal meat, creating cost-effective and healthier meal options.
Affordable Meat Extenders
Providing budget-friendly solutions for consumers looking to extend their meat supplies without sacrificing flavor.
Soy Protein Innovations
Leveraging soy protein's versatility to create products that enhance the nutritional profile of traditional meat dishes.

Industries Being Reshaped

Food Manufacturing
Development and production of innovative food solutions that cater to budget-conscious consumers.
Plant-based Proteins
Exploring new applications and formulations for soy and other plant-based proteins in the food industry.
Consumer Packaged Goods
Offering convenient, affordable, and nutritious meal solutions through product diversification.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 77%
Freshness 29%