Entitled 'Ethereal', the Magdalena Kimak Beauty Scene exclusive editorial showcases an angelic makeup aesthetic. The photographer captures EC Management model Lukrecja as she transforms into an ethereal goddess. The model sports a curl-infused up-do by hair stylist Grzegorz Wrona along with vivid eye-shadow applications and punchy lip color effects by makeup artist Iwona Sirow.
The Magdalena Kimak Beauty Scene exclusive lives up to its 'Ethereal' name thanks to its display of sublime pastel lighting hues and matching makeup looks that are fit for a mystical goddess.
Model Lukrecja takes center stage in a demure photo series that marries the perfect mix of femininity and fantasy. Moreover, the whimsical beauty story sets the tone for summer while endorsing soft and fresh-faced looks that are paired with vivid pops of color.
What's Driving This Trend
- Ethereal Beauty
- Opportunity for makeup and hair product companies to create products and content that promote an ethereal goddess makeup aesthetic.
- Pastel Lighting
- Opportunity for lighting companies to develop and market pastel lighting options for photography and video production.
- Whimsical Photography
- Opportunity for photographers to explore a whimsical and fantastical aesthetic in their work, particularly in beauty and fashion photography.
Who This Affects Most
- Beauty
- The beauty industry can capitalize on the popularity of ethereal and mystical makeup looks with new product lines and marketing campaigns.
- Photography
- The photography industry can embrace the trend of whimsical and fantastical aesthetics, particularly in beauty and fashion photography.
- Lighting
- The lighting industry can expand its offerings beyond traditional options to include pastel lighting options that cater to the needs of photography and video production.
