Publisher CondÃ© Nast is planning to expand its magazine-themed restaurants internationally to increase business profits. Asia, the Middle East and Latin America are all considerations for the new business ventures.
Due to the success of Vogue CafÃ©, GQ Bar and Tatler club in Moscow, Russia, CondÃ© Nast thinks that they can increase the power of their brand worldwide with more magazine-themed restaurants.
Implications - With online media becoming more and more prominent in contemporary society, businesses are looking for ways to appeal to consumers using a retro feel. Individuals are wanting to move forward in this fast-paced world, but still long to hold on to traditional concepts in some way, shape, or form. Companies should consider designing certain products with a timeless touch while simultaneously infusing the commodity with notions of modernity.