Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mag-Lite Flashlight is So Small, It Could End Up in Kids' Noses

 - Mar 8, 2009
References: stillad
Hip flashlight manufacturer Mag Instrument, Inc. is drawing on the fact that kids will stick anything up their noses in their latest ad campaign. Making light of this strange habit, Maglite is launching the company’s smallest model called Solitaire, with these humorous images of kids with illumination beaming from their nostrils.

Beyond the obvious finger, children have been known to insert candy, small toys, food and even rocks into their nasal cavity, so I wouldn’t put it past them to stick a mini flashlight in their nose. The results can be serious and a trip to the doctor for removal of the object is often necessary.

The ad campaign is by Leagas Delaney of Hamgurg, Germany with creative directors Oliver Grandt and Jann Engelken. The photography was by Heribert Schilndler.