The new Madewell denim lookbook features two brunette models dressed nearly head-to-toe in exclusively jean material. The editorial takes a laid-back approach to a traditional photoshoot with the two models hanging around the city as if they were two best friends spending a day together.
The editorial captures the playful side to wearing jeans in the city. The models are decked out in classic Madewell skinny jeans in black, light and dark wash color hues. The jeans are paired with cute velvet kitten heels and sandals that give the jeans a more sophisticated look. Many of the shots focus in on the girls' rear ends to highlight the classic and tailored fit of the Madewell jeans.
Key Themes Behind This Trend
- Deconstructed Denim
- Opportunity for garments made with disassembled denim to create unique and customizable looks.
- Madewell Jeans
- Opportunity to explore innovative marketing strategies and collaborations to further enhance brand recognition.
- Casual Chic
- Opportunity to create a line of comfortable yet stylish clothing for everyday wear.
Where This Applies
- Fashion
- Disruption opportunity: Utilizing sustainable materials and production methods to create eco-friendly denim products.
- Photography
- Disruption opportunity: Exploring new techniques and concepts for fashion editorials that emphasize the versatility of denim.
- Footwear
- Disruption opportunity: Designing shoes that complement the casual and sophisticated aesthetic of denim outfits.
