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'Made In' Cookware Targets Millennials with a Passion for Food

 - Mar 28, 2018
References: madeincookware & fastcompany
Made In cookware is a company focused on creating high-quality, affordable cookware aimed at the Millennial consumer market. The Millennial focus means that the company is constantly striving for quality in its products, as well as ethical means of production. The range of Made In cookware products are fully produced and sourced in the United States, with the raw metal coming from Pennsylvania and Kentucky, the non-stick coating from Illinois and the final construction happening in a third-generation family-owned factory in Tennessee.

Each piece from Made In is constructed from a single material, rather than attaching a plate to the bottom of the pan. This results in a better distribution of heat and ensures that food does not burn in hot spots on the pan. These construction elements usually warrant a high-end price tag, but Made In manages to keep costs down by eliminating the middleman. The company does not outsource any part of its process to a third-party supplier and because of this, it is able to scale its price based on the economy of materials.