Madden Equipment is a brand based in Boulder, Colorado, that focuses on giving outdoor-focused packs an urban twist for city dwellers. Although still extremely practical, Madden Equipment's collection of packs, knapsacks and daytrippers are much more streamlined to ensure that they fit into the stylish lives of urbanites.
It is important to note that Madden Equipment was recently revitalized after a 10 year hiatus. It is only with its return that a concentration on more stylish silhouettes became a focus. Cool Hunting writes, "Most of the original machines, patterns and employees from the early days of Madden are part of the brand's revival with updated technical materials like ultra-tough Cordura outers and the occasional technology-friendly feature not built into the original designs, such as sleeves for hydration reservoirs and laptops."
What's Driving This Trend
- Urbanized Outdoor Bags
- Opportunity for innovative urban-focused backpack designs that combine style and functionality.
- Streamlined Packs and Knapsacks
- Opportunity to create sleek and practical outdoor bags that cater to the needs and aesthetics of city dwellers.
- Revitalization of Legacy Brands
- Opportunity to revive established brands and update their offerings with modern materials and features.
Who This Affects Most
- Fashion Accessories
- Fashion designers can explore the market of urban outdoor bags that merge fashion with functionality.
- Outdoor Gear
- Outdoor equipment manufacturers can tap into the urban market by developing streamlined packs and knapsacks designed for city use.
- Legacy Brands
- Companies specializing in reviving and reimagining legacy brands can find opportunities in breathing new life into established outdoor gear companies.
