Madden Equipment is a brand based in Boulder, Colorado, that focuses on giving outdoor-focused packs an urban twist for city dwellers. Although still extremely practical, Madden Equipment's collection of packs, knapsacks and daytrippers are much more streamlined to ensure that they fit into the stylish lives of urbanites.
It is important to note that Madden Equipment was recently revitalized after a 10 year hiatus. It is only with its return that a concentration on more stylish silhouettes became a focus. Cool Hunting writes, "Most of the original machines, patterns and employees from the early days of Madden are part of the brand's revival with updated technical materials like ultra-tough Cordura outers and the occasional technology-friendly feature not built into the original designs, such as sleeves for hydration reservoirs and laptops."