Floral Fairytale Editorials

The Madame Figaro May 2014 Photoshoot Stars Elena Shilnikova

There is a fairytale element to the Madame Figaro May 2014 editorial that appears to channel the character of Maleficent more than any of the beloved Disney princesses. This is appropriate considering that the movie revolving around this evil character is hitting theaters this weekend. Those who want to channel Angelina Jolie's dark beauty in the movie would do well to take note from this photoshoot.

The Madame Figaro May 2014 editorial may focus on featuring an edgy collection of jewelry handpicked by fashion editor Sophie Vigie, but it is the maroon-hued eyeshadows and stained lips courtesy of makeup artist Cathyanne Mac Allister that will capture people's attention at first.

Titled 'Black Desires,' the Madame Figaro May 2014 editorial stars Elena Shilnikova, who poses for Gyslain Yarhi.

Fairytale Fashion
Opportunity for fashion brands to incorporate dark and edgy elements inspired by fairytales, like the Madame Figaro editorial.
Bold Makeup
Opportunity for beauty brands to create bold and dramatic makeup looks, like the maroon eyeshadows and stained lips in the Madame Figaro editorial.
Character-inspired Fashion
Opportunity for fashion brands to create collections inspired by movie characters, like Angelina Jolie's Maleficent in the Madame Figaro editorial.

Sectors Adopting This

Fashion
Fashion brands can tap into fairytale-inspired designs and character-inspired collections.
Beauty
Beauty brands can develop and market bold and dramatic makeup products.
Film
Movie studios can collaborate with fashion and beauty brands to create promotional collections and campaigns based on iconic characters.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 74%
Freshness 8%

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