Macklemore & Ryan Lewis' latest music video called 'Can’t hold us' was just released and it’s the talk of the town. The video is consistent with the song title, taking place on 6 different continents.
Macklemore and creative genius Ryan Lewis create music videos that are a little bit different from what's pumped out by the rest of the music industry. First off, with the help of some friends, they produced and directed the video themselves. Also, instead of holding casting calls for extras, they use social media platforms and ask fans to come to the shoot to give them a hand. This gives the video a more authentic, upbeat vibe.
In an excerpt from the MTV site, Macklemore explained that, “Can't Hold Us is that song that feels anthemic, it feels like a soccer game, it feels huge." They were certainly successful in recreating that exact feeling in the video.
Key Themes Behind This Trend
- User-created Music Videos
- The trend of music artists involving their fans in the creation of music videos presents opportunities for user-generated content platforms and social media influencers to collaborate with musicians.
- Authentic and Immersive Music Experiences
- There is a growing demand for music experiences that go beyond traditional music videos, creating opportunities for virtual reality (VR) companies and location-based entertainment venues to offer immersive and interactive music experiences.
- Global Collaborations in Music Production
- The trend of creating music videos across different continents opens doors for international collaborations in the music production industry, allowing musicians to explore new creative partnerships and expand their global fanbase.
Where This Applies
- User-generated Content Platforms
- The trend of user-created music videos presents an opportunity for popular platforms such as TikTok and YouTube to attract music artists seeking fan participation and creative collaborations.
- Virtual Reality (VR)
- The demand for immersive music experiences creates opportunities for VR companies to develop virtual concert venues and interactive music video platforms.
- Music Production and Collaboration
- The global collaboration trend in music video production opens doors for music producers and labels to facilitate cross-cultural and international partnerships, fostering creative exchanges and expanding market reach.
