Macklemore & Ryan Lewis' latest music video called 'Can’t hold us' was just released and it’s the talk of the town. The video is consistent with the song title, taking place on 6 different continents.
Macklemore and creative genius Ryan Lewis create music videos that are a little bit different from what's pumped out by the rest of the music industry. First off, with the help of some friends, they produced and directed the video themselves. Also, instead of holding casting calls for extras, they use social media platforms and ask fans to come to the shoot to give them a hand. This gives the video a more authentic, upbeat vibe.
In an excerpt from the MTV site, Macklemore explained that, “Can't Hold Us is that song that feels anthemic, it feels like a soccer game, it feels huge." They were certainly successful in recreating that exact feeling in the video.