This green poster makes a great public awareness campaign. Its roots are German, and it comes from OroVerde, a rather fabulous non-profit organization (aka NGO) which dedicates itself to preserving the world's rainforests.
The 'Diversity of Species in the Rainforest' poster may be simple, but makes their point brilliantly. It simply shows a new 'breed' of invasive rainforest species - bulldozers and heavy equipment.
Implications - Consumers are looking to associate with brands that reflect their values through their involvement in social causes. The eco movement transcends niches, with many consumer groups associating themselves to green values. Companies looking to bolster their perception within the mind of the consumer should consider affiliating themselves with social causes that are consistent with their brand.
What Makes This Trend Stand Out
- Eco-friendly Advertising
- Posters that promote eco-awareness can be used as a tool by companies and non-profit organizations to promote their eco-friendly values.
- Conservation Messaging
- Environmental organizations can create messaging around conservation and preservation that resonates with both individuals and businesses.
- Corporate Social Responsibility
- Companies that actively participate in social causes consistent with their brand can boost their brand value and perception among consumers.
Sectors Adopting This
- Environmental Non-profits
- Non-profit organizations dedicated to preserving the world's rainforests can use simple but impactful posters to amplify their message.
- Advertising
- Advertising agencies can develop eco-friendly messages for their clients as consumers increasingly prioritize environmentally conscious brands.
- Corporate Communications
- Corporate communicators can use partnerships with social causes consistent with their brand to enhance their company's reputation and brand value.
