I adore this video for Fever Ray’s debut single “If I Had a Heart.” The song is awesome, but the video is even better, an amazing theatrical piece of direction which totally rocks my world.
It opens with a spooky procession through water led by a burning touch, and gets increasingly strange. Empty swimming pools filled with dead bodies, singing skulls, murder victims, and strange artifacts all give the impression of a strange macabre circus.
Why This Trend Is Growing
- Macabre Visuals in Music Videos
- Opportunity for musicians to create shocking, theatrical pieces of direction in their music videos.
- Theatrical Art Direction in Film and TV
- Opportunity for filmmakers and TV producers to incorporate macabre and shocking art direction into their projects.
- Interactive Halloween Attractions
- Opportunity for companies to create interactive experiences that simulate the creepy and macabre world of music videos.
Industries Being Reshaped
- Music and Entertainment
- New trend for musicians and video directors to explore the macabre in their visual content.
- Film and Television Production
- New opportunity for filmmakers and TV producers to add a touch of macabre art direction for shock and awe.
- Halloween and Haunted House Attractions
- New opportunity for companies to create immersive experiences that capture the shocking and creepy world of music videos.
