Like the Hermes Spring 2014 ready to wear show before it, the M Missioni Spring/Summer 2014 collection featured a luxurious safari theme. However, that’s where the similarities ended. While the Hermes woman was decked out in rich solid colors or muted floral patterns, the Missoni woman was festooned with prints.
The entire collection was made up of elaborate prints in jungle-inspired hues like electrifying oranges, vibrant purples, forest greens and palatine blue. The eye-catching prints look almost kaleidoscopic, leaving the collection with a light-hearted, youthful flair.
The collection features a more relaxed tunic shape and a lot of the pieces were layered for a casual, bohemian effect. The mix and match prints offer an eclectic and adventurous collection fit for the Jungle.
Key Themes Behind This Trend
- Luxurious Safari Theme
- Opportunity for luxury brands to create collections inspired by exotic animal prints and vibrant colors.
- Elaborate Prints
- Chance for fashion designers to experiment with bold and kaleidoscopic patterns in their collections.
- Mix and Match Prints
- Demand for customizable and eclectic fashion pieces that allow people to express their individuality.
Where This Applies
- Fashion
- Fashion brands can incorporate safari-inspired prints into their collections to offer unique and trendy options to consumers.
- Luxury
- Luxury brands can capitalize on the popularity of elaborate prints and offer high-end products featuring vibrant and eye-catching patterns.
- Customization
- Companies can create platforms or services that enable customers to mix and match different prints and patterns to create personalized fashion pieces.
