America's favourite discount retailer is now upping the ante by introducing Yellow Diamonds. At a mere US$10,000 you'll impress your bride-to-be... Until her friend's realize her ring comes from Walmart.
"Walmart.com has broken through its own glass ceiling, selling high-priced platinum and diamond jewelry, cashmere sweaters and other goods designed to appeal more to the Tiffany crowd than to the bargain hunters who browse the company's stores." - International Herald Tribune
Implications - With popular Hollywood starlets like Jennifer Lopez purchasing yellow diamonds, consumers too want to follow this movement towards yellow stones. Yellow diamonds represent a movement towards deviating from the norm. What product or service could your business offer that would put a unique twist on common offerings?