A joint collaboration between Bugatti and Parmigiani Fleurier, the PF Bugatti 390 luxury wristwatch is a timepiece intended to provide wearers with an experience similar to an automobile.
Packed with an interior movement that's inspired by the motor of the new Bugatti Chiron, the timepiece is powerfully inspired from the inside-out. The sleek design of the watch allows it to stand apart from other watch designs on the market with a squared design and luxury styling to boot.
Being that luxury car makers are shifting towards creating a lifestyle than just vehicles these days, the PF Bugatti 390 luxury wristwatch comes as a logical next step for the brand. Although beautiful, the watch has not been confirmed to be in production.