This fall, UGG Australia is looking to change consumers' minds about its world-famous boots by introducing the Luxury UGG Collection. Rather than the typical casual boots that exploded in popularity a few years ago, the collection is full of high-end, trendy shoes and bags.
The Luxury UGG Collection will be available in specialty stores and UGG flagship stores starting September 1, but be prepared to empty your wallet if you want to get your hands on some of these items. Prices for shoes range from $495 USD to $1,195 USD, and handbags go from $650 USD to $1,950 USD.
The collection is inspired by the "rustic luxury of Italy," and while there are still plenty of cozy, fur-lined boots that you would expect from UGG Australia, the Luxury UGG Collection is quite a chic departure from the company's usual releases.
What's Driving This Trend
- Luxury Footwear
- There is an opportunity for luxury brands to disrupt the footwear industry by offering high-end, trendy shoes.
- High-end Bags
- The demand for upscale bags presents an opportunity for brands to innovate and create stylish, high-quality handbags.
- Rustic Luxury Fashion
- A trend of combining rustic aesthetics with luxury fashion can be capitalized on by brands looking to offer unique, high-end products.
Who This Affects Most
- Luxury Fashion
- The luxury fashion industry can capitalize on the trend of upscale laid-back footwear by introducing high-end, trendy collections.
- Footwear
- Footwear companies can explore the market for high-end, chic footwear to meet the demand for stylish and luxurious shoes.
- Handbags
- The handbag industry has an opportunity to tap into the demand for high-end, fashionable bags by creating innovative and stylish designs.
