$1 Million Flooring

Pietra Firma Diamond-Encrusted Tiles

Encrusted with more than 1,000 diamonds, 2,400 pieces of mother of pearl, 400 pieces of abalone shell and 500 pieces of black onyx per square meter, these exclusive, limited-edition LuxTouch range of tiles are selling for the dazzling price of $1,000,000 per square meter. Luxury certainly doesn’t come cheap.

Designed by Pietra Firma, and hand crafted by master craftsmen utilizing traditional methods, these luxury tiles for the world’s wealthiest people with an appetite for opulent home decor will ensure them the exclusivity of having one of the world’s most expensive floors, walls or ceilings.

Luxury Home Decor
Disruptive innovation opportunity: Creating high-end, personalized home decor products for ultra-wealthy customers.
Diamond-encrusted Products
Disruptive innovation opportunity: Exploring the integration of diamonds in various luxury products to cater to affluent consumers.
Exclusive Limited-edition Collections
Disruptive innovation opportunity: Developing exclusive, limited-edition collections to create a sense of exclusivity and increase demand.

Industries Being Reshaped

Luxury Interior Design
Disruptive innovation opportunity: Innovating in the luxury interior design industry by incorporating high-ticket, opulent materials in unique ways.
High-end Home Décor
Disruptive innovation opportunity: Reimagining the high-end home décor industry by offering extravagant, one-of-a-kind products for discerning customers.
Luxury Construction Materials
Disruptive innovation opportunity: Revolutionizing the luxury construction materials sector by introducing innovative and high-value products that cater to the elite clientele.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 59%
Freshness 8%