Fiat and Ferrari have teamed up for a smart branding ploy. Fiat created the custom-tuned, limited-edition Fiat 500 Edition Ferrari; the 200 red Fiats will only be available at European Ferrari dealerships, where they’ll be given to Ferrari drivers as loaner cars while their own supercars are in the shop.
The Fiat 500 received a makeover that would appeal to a Ferrari owner: the loaner car features a specially tuned exhaust system, climate control, electric sunroof, leather interior, upgraded stereo system, fog lights and limited edition kickplate badges.
Co-Branded Loaner Cars
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