$14,500 Fortress Aquamarine

 - Aug 14, 2007   Updated: May 9 2011
References: forbestraveler & glamboulevard
If you think the cheesecake you had last weekend was expensive, wait until you try the The Fortress Aquamarine. Sold at a restaurant in Sri Lanka, this dessert made the Forbes Travelers list of the world's most expensive desserts. It consists of an 80 carat aquamarine gem and some chocolate. Supposedly, none of these have been sold. I can't imagine why.

Implications - Extremely expensive food products are increasingly being sold on the market, but not simply in order to sell the individual units themselves. Rather, high-priced services, clothing, automobiles and restaurant meals, can act as a marketing ploy to lure customers in so that they find out more about the brand or product.