Can you imagine driving 5 of the best super-cars available in the world in a day? Supercar Life is a company that offers day long packages that involve 5 supercars, track racing, and professional race coaching. The package costs nearly $5,000, but the experience would be unforgettable.
Implications - The Supercar Life is an example of a niche service that, though very specific in its purpose, will serve a niche demographic as the only competitor in the industry. In-depth consumer research will reveal an array of behavioral tribes with concerns and preferences that may seem strange, but still need to be met. This opens opportunities in an endless amount of industries for start-up companies to tackle.