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Collaborative Automotive Strollers

Hartan and Mercedes-Benz Teamed Up on a Luxury Baby Stroller

— November 15, 2018 — Life-Stages
Hartan, a Germany-based manufacturer of high-quality strollers, teamed up with Mercedes-Benz on a luxury baby stroller that boasts an ergonomic, eco-friendly design.

The 'Avantgarde' boasts a lightweight, durable design thanks to its aluminum frame and seat unit. The luxury stroller integrates sporty wheels with an AMG-inspired design with suspension and air chamber tires, which are also available for the new Mercedes-Benz C-Class. In terms of sustainability and safety, the stroller avoids the use of plasticizers or PAHs and is recognized by the German Association for Technical Inspection (TÜV).

The Avantgarde stroller can be paired with a number of accessories for different weather conditions, such as a sunshade, a wind shield and a rain hood, as well as stylish bags for parents that pair well with the high-end Hartan and Mercedes-Benz transporter.
Trend Themes
1. Luxury Baby Strollers - The collaboration between Hartan and Mercedes-Benz presents a disruptive innovation opportunity to create luxury strollers with ergonomic, eco-friendly designs.
2. Sporty Wheel Designs - The integration of sporty wheels with an AMG-inspired design in the Avantgarde stroller opens up a disruptive innovation opportunity to create stylish and high-performance wheel designs for various industries.
3. Sustainability and Safety in Baby Products - The Avantgarde stroller's focus on sustainability and safety, avoiding the use of plasticizers or PAHs and being recognized by industry associations, creates disruptive innovation opportunities to develop eco-friendly and safe baby products.
Industry Implications
1. Baby Product Industry - The collaboration between Hartan and Mercedes-Benz offers disruptive innovation opportunities for luxury baby stroller companies to elevate their designs and incorporate environmentally friendly features.
2. Automotive Industry - The partnership between Hartan and Mercedes-Benz showcases a disruptive innovation opportunity for the automotive industry to expand and create stylish and high-performance accessories for strollers and baby transporters.
3. Sustainable Product Industry - The Avantgarde stroller's sustainable and eco-friendly design presents a disruptive innovation opportunity for companies in the sustainable product industry to develop and market innovative baby products with a focus on environmental responsibility.
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