A new luxurious Air Jordan 1 High OG silhouette hits the market. The footwear design is conceived through a collaboration between luxe fashion house Dior and sportswear giant Nike. Highly anticipated, the sneaker made its debut during the pre-Fall 2020 runway show in Miami.
Fashion-minded consumers were teased about the Dior x Nike luxurious Air Jordan 1s through Travis Scott's Instagram story. The footwear boasts a grey and white colorway. The shoe is constructed entirely in Italy to preserve integrity and to elevate the model above the rest.
The luxurious Air Jordan 1s will be released in a limited-edition run. Consumers who are interested in this look can purchase the footwear in April 2020. It will retail for €1,800.
Image Credit: Highsnobiety/ Manual NYC
What Makes This Trend Stand Out
- Luxury Streetwear Collaborations
- Fashion houses and sportswear brands continue to collaborate on high-end sneakers and streetwear, presenting opportunities for disruptive innovation in fashion and retail.
- Exclusive Limited-edition Releases
- Limited-edition releases of luxury and high-end fashion products continue to generate hype and demand, presenting opportunities for disruptive innovation in product design and distribution.
- Social Media Teasers
- Social media continues to play a significant role in marketing and building anticipation for upcoming product launches, presenting opportunities for disruptive innovation in digital marketing and advertising.
Sectors Adopting This
- Fashion and Retail
- The fashion and retail industries can take advantage of the collaboration between luxury and sportswear brands, as well as the exclusivity and hype generated by limited-edition releases.
- Footwear
- The footwear industry continues to innovate with new collaborations and high-end releases that target luxury and fashion-conscious consumers.
- Marketing and Advertising
- The marketing and advertising industries can innovate in social media and influencer marketing strategies that build anticipation and demand for upcoming product releases.
